Huatai Securities Deploys Blue Coat Appliances to Accelerate Customer Access to Critical Stock Analysis Application

Blue Coat ProxySG Appliances Enhance Customer Trading Experience and Reduce Bandwidth Consumption by 43 Percent

SUNNYVALE, Calif., November 4, 2008 - Blue Coat Systems, Inc., the leader in WAN Application Delivery and Secure Web Gateway, today announced that China's Huatai Securities Co., Ltd., an online financial services company, has deployed Blue Coat® ProxySG® appliances to enhance customer experience by accelerating the response time of its stock market analysis system, while simultaneously reducing bandwidth consumption by 43 percent. To bring the same increase in performance to the rest of its network, Huatai Securities is now installing Blue Coat appliances at its other data centers.

Huatai Securities deployed Blue Coat ProxySG appliances in front of its Web servers to increase application response times for its customers, which were slowed by multiple factors, including saturated Internet connections to the Huatai Securities Website. Following the deployment, users noticed that they had faster access to the stock analysis application and fewer dropped connections. By accelerating response times for the Web-based customers, ProxySG appliances also enable Huatai Securities to reduce bandwidth consumption across its Internet connections and reduce application downtime.

Chen Xiaofeng from Huatai Securities said, "After we deployed the Blue Coat ProxySG appliances in our data center, our customer satisfaction improved dramatically and we were able to reduce our bandwidth consumption by 43 percent. These results reinforce our trust in Blue Coat products."

As a large financial services company with annual revenue of RMB 1 billion, Huatai Securities provides its subscribers with online analysis services and trading capabilities. Huatai Securities realizes most of its revenue from its online transactions, so the availability and responsiveness of its stock market analysis system is critical to the company. However, as its online services became more popular, access was slowed down and frequent disconnections resulted, each which degraded the customer experience.

"For Web-based applications, a fast and efficient user experience is critical to success," said Matt Young, vice president of sales, Asia Pacific, Blue Coat Systems. "By accelerating the response time of these applications, Blue Coat enhances that end user experience, allowing Huatai Securities to deliver a unique service to its customers."

Blue Coat ProxySG appliances deliver the visibility, control and acceleration enterprises require to increase the efficiency of external and internal applications. This increased efficiency of applications results in both an improved end user experience, and a more optimized network.\

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